Design, product, and marketing capabilities that win markets

A black and white line drawing of a person and a dog sitting on a park bench, with trees in the background.
A person sitting on the floor with their legs crossed, holding an open laptop while talking on a cellphone.
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PENNYMAC /// BRAND MARKETING

Designing Where Greatness Lives: Pennymac × Team USA & LA28

Laptop displaying a promotional webpage for PennyMac's LA28 Summer of Greatness Giveaway, with a scenic photo of Los Angeles and Olympic logos, placed on a wooden table with a plant nearby, against a wooden slat wall.

A landmark partnership as the Official Mortgage Supporter of Team USA and Proud Supporter of the LA28 Olympic and Paralympic Games, I shaped the visual identity, campaign systems, and digital experiences that connect the pursuit of athletic excellence with the dream of homeownership. Through athlete storytelling, and cohesive brand activations, we turned a first-of-its-kind sponsorship into an inspiring, human-centered expression of shared values—hard work, dedication, and building a strong foundation for greatness.

PENNYMAC /// SERVICING APP & ONLINE ACCOUNT

Driving growth through brand design excellence

A computer screen displaying a website with a pool scene, an inflatable pink flamingo, and text promoting summer savings; the website appears to be related to real estate or refinancing.

As Pennymac was gearing up for the next 15 years of growth across five lines of business, including entering the B2B and B2C retail originations channels, they were in need of turning on the marketing machine for the first time in the company’s history. It had a great story plenty of personality, but its branding didn’t convey that.

PENNYMAC /// BRAND MARKETING

A person's hand holding a smartphone displaying a home loan management app with details including loan balance, home value, monthly payment, and options to view statements and make payments, against a blue perforated surface background.

Transforming how Americans experience homeownership

Re-designed from the ground up, the new Pennymac App & Online Account delivers financial and homeownership insights to help our customers along their journey of homeownership.

CURIO AI /// ADOBE CRATIVE CLOUD PANEL

Using AI & Machine Learning to find it all with Curio

Computer screen displaying a website called Curio with a photo of a man and woman smiling and wearing sunglasses, sitting in a car.

Curio AI allows users to connect to all their cloud and on-premise storage locations and find everything from one simple interface. Using AI and ML, users can search for nearly anything in their digital media using computer vision, speech-to-text, OCR, NLP, etc.

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CURIO AI /// ENTERPRISE & SAAS PLATFORM

Allowing creatives to focus on doing their best work

Computer screen displaying video editing software Adobe Premiere Pro with multiple video clips, timeline with voice-over and music layers, and various editing tools.

The Adobe Creative Cloud extension allows Curio AI users to easily find what you're looking for with AI smart-tagging for people, objects, logos/brands, adult content, audio, locations/landmarks, technical cues, speech-to-text transcription, visual text (OCR) and more – creating deep searchability no matter where your content is stored.

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MODERN CAMPUS /// CAREER PATHWAYS

Personalizing the student experience with Modern Campus

Person typing on a laptop with a screen displaying a dashboard and analytics, on a white table alongside sunglasses, a black notebook, and a glass of water, with a plant in the background.

Modern Campus Personalization allow users to create dynamic content, such as banners and digital assets, as well as tailor-made content based on specific segments. Deliver dynamic and relevant content delivery based on visitor interests, demographics, and application/enrollment stage.

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MODERN CAMPUS /// CMS LAYOUT BUILDER

Making it effortless for all users to create web content

A woman with glasses working on a laptop at a desk filled with open books, notebooks, and handwritten notes.

Modern Campus Layout Builder is designed so that non-technical administrators can design, create and manage sophisticated new web pages in a fraction of the time it once took.

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Guiding students to achieve their goals with Pathways

MODERN CAMPUS /// CMS MARKETING PERSONALIZATION ENGINE

Computer monitor displaying a website editing interface, with a keyboard and mouse in front, and a small leopard-print container holding pens and pencils on a wooden desk.

Modern Campus Career Pathways gives students a tool to directly tie education ROI to career outcomes. This included a customizable widget we hosted on AWS that customers can embed on a page with the ability to map their specific programs to career outcomes.

EXPLORE PATHWAYS

  • “We’ve worked on dozens of projects together, and Ari has always impressed me with innovative design while putting the user front and center.”

    — Chief Technology Officer, NetDocuments

  • “Ari is someone that you can count on to give you new ways of thinking about your approach.”

    — SVP, Product Development, Modern Campus

  • “Ari always finds a way to deliver the best possible product without compromise. His level of creativity is sought by many and well respected.”

    — Creative Director, Intuit

  • “I worked with Ari on many projects over the years at Intuit. Ari is a talented designer who is able to bring fresh and creative ideas to any project.”

    — Chief Product Officer, Linqto